A customer picks up two beverage bottles that taste almost identical. They will still choose one over the other in under a second, and the decision has almost nothing to do with what's inside. It comes down to what the packaging silently communicated before a single sip. Most beverage brands pour their energy into the product itself: the formula, the flavor, the ingredients list. Packaging gets treated as the last box to check before launch. That ordering is backwards. For a
